With the “Marketplace of Almeida Junior Shoppings Centers: the technology used to overcome the pandemic and go a step further, promoting convergence between the online and offline worlds” case, the Almeida Junior group won silver at the ABRASCE Award (Brazilian Association of Shopping Malls) in the “Technology Applied to Operations” category. The award is considered one of the most important in the retail segment.
The group’s marketplace, AJPlace, is one of the first platforms in the country to cover all the projects of a shopping mall chain. Initially with a 50-thousand-item catalog, the application increased the offer to 220 thousand, with products from the most varied retail segments: fashion, beauty, health, technology, and decoration, for example.
Available for download for devices with iOS and Android systems, in web and app versions, AJPlace is a bridge between the physical and digital world, boosting business and making life easier for the user, who has several services available at a single click. Besides grouping all the stores present in Almeida Junior’s six shopping malls, the platform also has national and international brands that are not present in Santa Catarina.
“AJPlace is a complete tool and a collective effort to bring the best of digital transformation to our customers. Receiving this award is an honor for the group and confirmation that we are moving in the right direction of innovation in retail,” comments Rafael Fiedler, Director of Marketing & Digital at Grupo Almeida Junior.
Almeida Junior is the leader in the shopping mall segment in southern Brazil, with six shopping malls in Santa Catarina: Neumarkt and Norte Shopping, in Blumenau, Balneário Shopping, in Balneário Camboriú, Garten Shopping, in Joinville, Continente Shopping, in Greater Florianópolis, and Nações Shopping, in Criciúma.
