Noise-canceling headphones and identification lanyards will be distributed across all six malls in the network
Almeida Junior Group is expanding its inclusion and welcoming initiatives for people with Autism Spectrum Disorder (ASD) during White September, a month dedicated to the social inclusion of people with disabilities. Recognizing that noisy and crowded environments can generate stress and anxiety for people with ASD, the mall network is now offering headphones with noise-canceling technology and identification lanyards that ensure priority access to lines. These items help reduce sensory overload, providing a more peaceful and comfortable experience for the public with autism. Noise-canceling headphones can be borrowed at the concierge desks of the six network malls.
The action applies to all six malls in the group: Balneário Shopping, Continente Shopping, Garten Shopping, Nações Shopping, Norte Shopping, and Neumarkt Shopping. The noise-canceling headphones and identification badges will be available at each mall’s concierge, and to use them, simply present a photo ID to complete registration.
This action reinforces the concern for the public and complements other actions focused on people with ASD already practiced at Almeida Junior malls. People with autism are entitled to half-price admission at cinemas and events. Additionally, the malls also promote the Blue Session, an inclusive cinema session for people with autism, with reduced volume, 50% of lights on, and freedom to enter and leave the theater at any time. In 2022, Almeida Junior was a pioneer in implementing exclusive parking spaces for people with autism and in training employees at the company’s six malls to serve people with ASD. With this series of actions, Almeida Junior Group won the 2022 Abrasce Award from the Brazilian Association of Shopping Centers in the People Management category, receiving bronze in the awards.
