The project “Rally da Inclusão Norte Shopping: The Adventure on the Path of Social Transformation,” developed by Almeida Junior, is among the finalists for the 2025 Citizen Company Award, promoted by the Association of Sales and Marketing Executives of Brazil (ADVB/SC). The award recognizes corporate social responsibility initiatives that have a positive impact on communities in Santa Catarina. The awards ceremony will be held on July 1st, in Jaraguá do Sul.
Competing in the Large Company category, Almeida Junior is participating with a case conducted at Norte Shopping in Blumenau. The initiative, carried out in partnership with the Jeep Clubes do Vale do Itajaí, Amigos 4X4, and the Association of Paradesport of Blumenau (APESBLU), involved an off-road route of approximately 90 kilometers on dirt roads between the municipalities of Blumenau, Gaspar, and Pomerode, with over 600 participants, including elderly individuals and people with disabilities. The event featured 200 4×4 vehicles, adapted to accommodate participants, and mobilized 250 volunteers and 15 local institutions.
Participants took on the role of navigator, a traditional position in rally competitions, and followed the route alongside volunteer drivers. The operation was carried out in partnership with the Jeep Club of Blumenau and other off-roading associations from the Vale do Itajaí, with support from the local government, Civil Defense, Fire Department, and Military Police. Norte Shopping served as the starting and ending point for the event.
The ADVB/SC Citizen Company Award, considered one of the most relevant recognitions for corporate social responsibility in Santa Catarina, received 57 submissions in this edition. The projects will be evaluated by a committee composed of experts from ADVB/SC and ESPM, who considered the environmental, social, and cultural impacts of the projects.
“Being among the finalists for such a relevant award is a great honor for our company. The Rally da Inclusão represents our commitment to making Almeida Junior shopping centers increasingly accessible, human, and connected to the needs of the community,” emphasizes Rogério Alves, Marketing and Relationship Director at Almeida Junior.
