Carol Trentini Stars in Almeida Junior’s New Winter’25 Campaign

Editor Almeida Junior
13/05/2025

Action reinforces the positioning of Santa Catarina’s largest shopping center chain as a reference in style, lifestyle, and trends

International supermodel Carol Trentini returns to star in the fashion campaigns of the Almeida Junior group. The Winter’25 editorial was shot at Balneário Shopping through the lens of renowned fashion photographer Fabio Bartelt and marks the beginning of the campaign at Balneário Shopping and the group’s other shopping centers, which are receiving their fall and winter collections.

Inspired by the chromatic palettes forecasted by trend platforms such as Worth Global Style Network (WGSN) and Coloro, the campaign reinforces Almeida Junior’s positioning as the main fashion reference in Southern Brazil. Featured is a curated selection of looks that translate the spirit of the season—sophisticated and signature—aligned with supermodel Carol Trentini’s lifestyle.

With over two decades of career experience and iconic runway shows for brands like Chanel, Versace, and Yves Saint Laurent, Carol represents the natural elegance and modern attitude that define the identity of the Almeida Junior group’s shopping centers. A resident of Balneário Camboriú, the model has an authentic connection with Balneário Shopping, being a regular visitor along with her family.

The Winter’25 campaign production is signed by Almeida Junior’s creative House and features a contemporary visual concept. “The partnership with Carol Trentini represents a strategic alignment between global excellence and Almeida Junior’s regional identity. As an icon of international runways and a resident of Balneário Camboriú, Carol brings a unique authenticity to our campaign. The model understands the global trends we showcase in our windows and also lives the lifestyle that our shopping centers promote in Southern Brazil,” explains Rogério Alves, Marketing and Relationship Director at Almeida Junior.

The campaign will also be featured at the chain’s shopping centers: Garten Shopping (Joinville), Continente Shopping (São José), Neumarkt Shopping (Blumenau), and Nações Shopping (Criciúma).

Winter’25 Credits:

Agency: House Almeida Junior

Creative Director: Cristiano Bilhalva

Copywriting: Sandro Akira

Art Assistants: Clarissa Spinello and Matheus Neves

Videomaker: Sérgio Tolentino

Making-Of:

Yard Traffic: Brenda Shimizu

Production: Gisele Onofre, Adilson da Cunha Junior, and Douglas Heinzen

Approval: Rogério Alves, Tania Nascimento, and Fernanda Flavia Silva Model: Carol Trentini (Way Model) Agent: Dando Baumgartner

Photographer: Fabio Bartelt (WBorn)

Executive Production: Lua Souza (Way Star)