The largest shopping center network in Santa Catarina was awarded in the ‘Innovation’ category with the ‘LED Media Circuit’ and in ‘Events and Promotions’ with the ‘A Night at Garten’ case.
Almeida Junior, the largest shopping center network in Santa Catarina, won silver in the ‘Innovation’ category with the ‘Almeida Junior LED Media Circuit’ case and bronze in the ‘Events and Promotions’ category with the ‘A Night at Garten’ case at the Abrasce 2025 Award. The awards ceremony took place on Wednesday evening, the 25th, in São Paulo. Organized by the Brazilian Association of Shopping Centers (Abrasce), the award is a competition between the largest and best shopping centers in the country, showcasing the most innovative cases with social, cultural impact or maximum results conversion.
In the Innovation category, the company was awarded for the ‘Almeida Junior LED Media Circuit’, an initiative that implemented 137 strategically placed LED displays across the six properties in the network. The project represents a shift in the Out of Home (OOH) digital media sector, combining technology, impactful formats, and regional integration. In addition to significantly increasing average ticket sales and attracting over 140 advertising brands, the circuit has become a platform for communication, entertainment, and audience engagement.
In the Events and Promotions category, Garten Shopping won the award with the ‘A Night at Garten’ action, the shopping center’s first multisensory festival, which brought artistic performances, living windows, and sensory experiences to the public after the shopping center’s closing, while also raising funds for victims of floods in Rio Grande do Sul.
Representatives from Almeida Junior were present at the award ceremony, where they received the trophies for the winning categories. For Rogério Alves, Marketing and Relationship Director at Almeida Junior, winning two awards at the Abrasce Award is a significant recognition of the company’s trajectory.
“Being among the winners with two cases in such strategic categories highlights our innovative approach to transforming retail. The Almeida Junior shopping centers are ecosystems of experiences that create authentic connections between brands and people. Each project reflects our ability to generate value and positively impact the communities where we operate,” he emphasizes.
