Customers can redeem free Big Mac vouchers through the AJFans loyalty program for the initiative taking place on August 23
All six Almeida Junior shopping centers are supporting McDia Feliz, which takes place on Saturday (the 23rd). This national campaign donates all proceeds from Big Mac sales to projects that support children and adolescents with cancer. In Santa Catarina, the beneficiary institutions will be the Association of Health Volunteers of the Joana de Gusmão Children’s Hospital (AVOS), based in Florianópolis, and the Joinville Children’s Hospital.
To expand the impact of the initiative, Almeida Junior has purchased Big Mac vouchers that will be distributed free of charge to program members and is also supporting the campaign through local partners. The available vouchers can be redeemed exclusively through AJFans, the network’s loyalty program.
AVOS is recognized as one of the leading community associations supporting children undergoing medical treatment, with around 80 volunteers assisting patients and their families. The funds raised at McDonald’s restaurants located in Balneário Shopping, Continente Shopping, Nações Shopping, Garten Shopping, Neumarkt Shopping, and Norte Shopping will be donated to the partner institutions.
According to Rogério Alves, Marketing and Relationship Director at Almeida Junior, the campaign reinforces the group’s commitment to social transformation. “Each redeemed voucher is a gesture of care and hope for children and adolescents undergoing treatment, showing that together we can generate a real positive impact in the community,” he says.
About McDia Feliz
Created in Brazil in 1988, McDia Feliz is one of the country’s largest fundraising campaigns for children and youth causes. On this day, all net revenue from Big Mac sales is donated to institutions that develop projects supporting the health and quality of life of children and adolescents with cancer and their families.
