The month of March will feature a diverse program at Continente Shopping, in Greater Florianópolis. The agenda includes art exhibitions, cultural attractions, themed events, children’s activities, and gatherings aimed at different audiences. Highlights include celebrations for the anniversaries of São José, on the 19th, and Florianópolis, on the 23rd, with 50% off movie tickets and special performances.
Throughout the month, visitors can explore exhibitions in the mall’s cultural spaces. At Continente Experience, the exhibition Presença, by Kayuã Borsoi, is part of the March cultural circuit. At Continente Cultura, the exhibitions A Arte como Ressignificação da Matéria and Do Continente à Ilha: Paisagens de Afeto are on display, reflecting the landscapes and identities of the region. The shopping center is also hosting an exhibition dedicated to Women’s Month, featuring portrait-style photographs of women who have chosen to claim their space in the world. Divided into four acts, the images represent different stages of the female journey toward entrepreneurship and leadership.
The agenda also includes traditional events in the mall’s calendar. From March 6 to 8, the Vinyl and Collectibles Fair returns with exhibitors showcasing games, vinyl records, comic books, manga, Funko figures, antiques, and rare items, attracting collectors, pop culture fans, and curious visitors in search of unique pieces. The fair will take place in front of Studio Z, open Friday and Saturday from 10 AM to 10 PM and Sunday from 12 PM to 8 PM. On March 7 at 10 AM, Continente Boulevard will host the BMW Meet, bringing together owners and enthusiasts of the brand.
On Saturdays, Livrarias Catarinense promotes Story Time, aimed at children. On the 7th and 14th, Animal Adoption Fairs will also take place in partnership with Associação Proteção Unida and ONG APRAP, next to Cobasi (Access 3), from 2 PM to 6 PM.
On March 24, the Só Mais Esse book club meeting will take place. On March 28, three events will energize the shopping center: Movimento Fashion at Continente Experience, the Easter Egg Hunt at Mundo Kids, and the Chess Championship at Continente Coworking, expanding options for families, young people, and adults.
Between March 19 and 23, a special program celebrating the cities’ anniversaries reinforces the mall’s regional connection. On March 19, Cinépolis will offer 50% off tickets all day for purchases made at the box office. On the same day, the musical Heroínas do K-Pop will be presented at 7 PM. On March 20, artist Fernando Teixeira will host a live painting session inspired by São José, accompanied by a jazz duo. On March 21, the children’s show A Menina da Casa Mágica will be performed at 4 PM.
According to Gisele Onofre, Marketing Manager at Continente Shopping, the program reinforces the mall’s role as a regional meeting place. “March is a month that brings together different cultural and entertainment initiatives. By organizing an agenda that connects with commemorative dates and diverse interests, we expand the ways people can experience the shopping center as a meeting point for Greater Florianópolis,” she said.
