Carlos Ferreirinha, Cathy Schroeder, and Guto Rocha will discuss consumer behavior, global insights, and the future of Brazilian retail for 2026.
Garten Shopping is debuting a brand-new event in the region with the first edition of the Garten Retail Experience. A series featuring three speakers will take place on February 25 and 26 at 7:30 PM in the shopping mall’s Event Square. The initiative aims to spark reflection, anticipate market movements, and connect retailers, entrepreneurs, and the general public with the main trends shaping contemporary retail. Participation is free and open to everyone.
According to Priscila Damiani, Marketing Manager of Garten Shopping, the event reinforces the mall’s positioning as an active agent in the development of regional retail. “Garten aims to be a driving force in the region by bringing the best practices in luxury management, consumer behavior, and innovation. Our goal is to create an environment where retailers, entrepreneurs, and customers can access high-level strategic content and expand their knowledge. Retail is constantly evolving, and we want to stay ahead of this movement, connecting Joinville and Santa Catarina to the discussions shaping the future of the sector.”
“The Age of Experiences” with Carlos Ferreirinha
The event opens on the 25th with one of Brazil’s leading experts in luxury management intelligence, consumer behavior, and branding: Carlos Ferreirinha. In his talk, “The Age of Experiences,” he will share content, connections, and insights on the main retail movements for 2026, exploring experience as a strategic asset and highlighting key “windows of opportunity” for brands and businesses.
A pioneer in translating luxury management intelligence in Latin America, Ferreirinha has built a nearly 40-year career, including roles at EDS – Electronic Data Systems – and as General Director of Louis Vuitton Latin America, the Caribbean, and Brazil. He is the founder of MCF Consultoria, Bento Store (recognized among the most innovative retail operations), and ABRAEL – the Association of Luxury Brands and Companies. He is also a member of the Abramark Hall of Fame and the author of the books “Taste Does Not Regress” and “A Look at the Extraordinary.”
Global trends and post-NRF: what retail needs to solve now
On February 26, the event continues with a strategic talk featuring Cathy Schroeder – Chief Marketing Officer of Riachuelo, Casa Riachuelo, Fanlabs, and Carters – and Guto Rocha, VP at Pmweb, co-founder of Oto CRM, advisor to Criamigos, and partner at Gramado Summit. Together, they will connect the main insights from NRF 2026 to the reality and opportunities of Brazilian retail.
Cathy will present branding, communication, and 360° marketing strategies from one of the most relevant retail groups in the country, highlighting the power of storytelling and innovation as tools to connect with consumers.
The content bridges global trends with local initiatives and highlights opportunities in technology, management, marketing, data, and customer experience, always with a practical and applicable approach for retailers, brands, and managers.
What is NRF and why it impacts global retail
The NRF (National Retail Federation) is the world’s largest retail association and organizes, annually in New York, the NRF Retail’s Big Show, considered the industry’s leading global event. The 2026 edition emphasized topics such as artificial intelligence, personalization, omnichannel integration, and the value of physical experience.
The event highlighted the need for fast, data-driven decisions, with integrated strategies that combine technology and human connection. More than presenting trends, NRF provides practical pathways for companies aiming to remain competitive in a rapidly changing environment—a discussion now brought to Joinville through the Garten Retail Experience.
By bringing together nationally and internationally recognized experts, Garten Shopping strengthens its role as a hub for business, content, and experiences, reinforcing the retail ecosystem in the region.
SERVICE
What: Garten Retail Experience 2026 – 1st edition
When: February 25 and 26, at 7:30 PM
Where: Event Square, Garten Shopping – Joinville (SC)
Admission: Free and open to the public
